Embedded transformation + restaurant technology

Build the operating machine behind a remarkable food brand.

We help proven Indian restaurant and QSR brands become more predictable, profitable and ready to scale—without losing what customers already love.

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A modern urban restaurant and café with an open kitchen

100+years of combined QSR and hospitality experience

StrategyOperationsPeopleTechnologyGrowth

01 Why Nxt

India does not need more food brands.

It needs to build the next generation of Indian food brands into global businesses.

Across India, proven regional brands have consumer love, product equity and a significant market opportunity. What often holds them back is not the food—it is the absence of repeatable systems, specialised talent, technology, capital discipline and governance.

Nxt bridges that gap.

We work alongside owners and leadership teams to create the capabilities that turn strong regional brands into scalable, profitable and globally competitive QSR businesses.

01Regional championProtect the soul and product equity

02National QSR platformInstall discipline and repeatability

03Global Indian brandScale with confidence and relevance

02 Vision & mission

“Create a portfolio of Indian-origin QSR brands that become nationally dominant and globally recognised.”

Our mission

Build the next generation of Indian QSR leaders.

03 The Nxt model

We do not advise from the sidelines.

We embed alongside owners and management to diagnose, build, execute, measure and scale.

Traditional consulting

Analysis and recommendations delivered from outside the business.

Our operating partnership

Embedded execution, measurement and capability transfer inside the business.

Strategy

Business plans, format strategy, city expansion, franchise architecture and access to capital markets.

Commercial

Pricing, menu engineering, product mix, revenue management and channel optimisation.

Operations

SOPs, QSC audits, kitchen productivity, labour productivity and multi-unit performance.

Supply chain

Procurement, vendor consolidation, commissary, cold chain, logistics and yield control.

People

Organisation design, hiring, training academy, incentives, leadership and performance systems.

Brand

Brand architecture, packaging, store design, digital, loyalty, CRM and market activation.

Technology

POS, ERP, inventory, automation, business intelligence, forecasting and store-level P&L.

04 The technology ecosystem

One business. One sign-in. The right intelligence for every role.

Our platform vision brings restaurant operations, people, controls and transformation work into one modular ecosystem. Clients can begin with an assessment, add individual applications or connect the systems they already use.

Operations before charts

Role-appropriate access

Traceable data

Human-accountable AI

Foundation

Assessment & Audit

Evidence-led baselines, audits, findings, corrective actions and measurable improvement plans.

Restaurant Operations

Orders, kitchen, billing, shifts, menus and the owner cockpit.

HR & Learning

Recruitment, onboarding, attendance, training and appraisal.

Inventory

Receiving, batches, stock, transfers, counts, recipes and waste.

Procurement

Requisitions, suppliers, quotes, purchase orders and matching.

Commercial & Finance

Budgets, pricing, margins, settlements, invoices and controls.

Guests & Growth

Feedback, CRM, loyalty, campaigns, reservations and reviews.

Connected capabilities

Delivery, facilities, SOP quality, projects and transformation.

Nxt Hospitality restaurant business dashboard concept showing sales, costs, channels, customers, products, outlets and action alerts

Product directionA connected owner cockpit across sales, costs, guests, people and outletsIllustrative concept · Final modules and metrics will follow validated client data and permissions

Business overview

Good evening, Sandip

12 actions need attention

Net sales₹24.8L↑ 12.4%

Orders4,286↑ 8.1%

Food cost28.6%↓ 1.3 pts

Audit score914 outlets

Net sales trendPerformance vs budget

Actual • Budget

1 Sep8 Sep15 Sep22 Sep30 Sep

Action centrePriority signals

Food cost varianceJaipur C-Scheme · 2.4 pts above target
Stock at risk6 ingredients nearing expiry
Audit improvementMalviya Nagar up 9 points

Platform capabilities are being developed in stages, beginning with the shared foundation and assessment workflow.

05 Value creation

Better economics.
Stronger systems.
Scalable businesses.

Every workstream is connected to measurable store-level performance, disciplined capital allocation and long-term enterprise value.

Stabilise

Create one reliable view of revenue, food cost, labour, wastage, rent and store EBITDA.

Unlock

Improve menu mix, pricing, procurement, yield, labour deployment and channel economics.

Standardise

Install SOPs, audits, training, dashboards and governance that make performance repeatable.

Accelerate

Build replicable formats, franchise logic and a disciplined city expansion pipeline.

Institutionalise

Create the management cadence, talent bench and technology foundation needed for scale.

Create value

Make growth visible through store EBITDA, ROIC and enterprise-value readiness.

06 How we engage

Start with evidence.
Scale what works.

A focused assessment establishes the baseline. A reviewed transformation plan defines the work. Delivery is then measured against agreed outcomes—not activity.

01
Discover
Align on the brand, ambition, outlets, systems and decision makers.
02
Diagnose
Assess operations, economics, people, controls and readiness to scale.
03
Design
Build a prioritised roadmap with owners, investment and measurable gates.
04
Deliver
Embed with the team to execute, track, improve and institutionalise.

07 Leadership

QSR operators.
One mission.

Nxt is built by people who have run the systems Indian QSR brands need to scale—not consultants who have only studied them.

Co-Founder & CEO

Ajay Singhal

Business and P&L leader with 23+ years of experience across growth, turnaround, fundraising, capital markets and digital transformation.

LinkedIn ↗

Co-Founder & COO

Ratnesh Gupta

Food and operations leader with 25+ years across QSR, hospitality and retail, including multi-unit leadership with McDonald’s, Domino’s and Pizza Hut.